Category Archives: SEO

Google reviews MUST include text

I tell my SEO (Search Engine Optimization) clients that “Five-star Google reviews are like gold”. One client listened and encouraged customers to write reviews . . . which his customers did. Unfortunately, while they scored my client as a five-star vendor, their reviews included no text. None.

These five-star reviews with no text are, as far as I can tell, worthless. Google places them at the end of review lists, and seems to give them no value. They seem to provide no SEO benefit.

Moral: To receive SEO benefit, ensure that your customers include some text when they create a review of your business. A review of three or four sentences is fine.

Advertisements

WordPress.com vs WordPress.org

When I first investigated WordPress, I was confused by the differences and similarities between WordPress.com and WordPress.org.  If you’re in the same boat, Sanj Sahayam’s article, 4 Reasons You Should Never Use WordPress.com (And 4 Reasons You Should) clearly explains the tradeoffs between the two platforms.

By the way, this blog is currently hosted by WordPress.com.  I also host some clients’ websites using WordPress on Linux servers.  WordPress is remarkably versatile.

Defend your WordPress site

WordPress can be a terrific website platform. However, its popularity and its open source nature make it a favorite target for attackers. Two real-time defenses:
WordPress logo

  • WordPress Simple Firewall plugin: detects bad behaviors by comment spammers, blacklisted clients. and brute force password crack attempts
  • http:BL WordPress plugin: redirects visitors who are on a public dynamic blacklist to a honeypot page, which is seeded with unique email addresses that can give away spammers.

One plugin that logs malicious activity:

  • SEO Redirection plugin: logs 404 (page not found) errors. Reviewing the log file allows an administrator to block future access of IP addresses that attempted to discover cracks in his or her firewall or execute administrative PHP scripts.Caveat: Use care to ensure that you don’t mistakenly block search engines’ spiders and other legitimate robots. (I’d erroneously blocked three IP addresses that are used by the GoogleBot spiders. That explains why the website suddenly disappeared from Google’s search results.  D’oh!)

I use and recommend all three of these WordPress plugins on self-hosted WordPress installations. They work. I’m amazed by the persistence of attackers on my WordPress sites. (Most attacks originate from Russia, Ukraine, China, Netherlands, Germany.)

Visit my website: http://russbellew.com
© Russ Bellew · Fort Lauderdale, Florida, USA · phone 954 873-4695