Websites 101

When I’m asked about creating a website for a business, I recommend that the owner first “buy” (it’s actually a lease) a domain from a domain registrar such as Network Solutions or Godaddy.  If the domain name is longer than ten characters, buy an abbreviated domain name as well.  You can point it to the full length domain;  it will be easier for visitors to type.

Think of your website as the hub of a hub-and-spoke system for your business.  Links on the spokes should point inward to your website. The more spokes, the stronger your website’s web presence will be. These spokes are called backlinks.

Your website should describe what you do and provide a phone number and alternative ways of reaching you.  Each page should contain your phone number.

SEO: Search Engine MarketingUnlike the movies, if you build it they will not come.  You have to drive visitors to your website. Create a big footprint on the web by ensuring that each web document that you create contains an inbound link to your website.

Install Google Analytics or Statcounter on your website so that you can count visitors and analyze their on-site behavior.

Where can I create “footprint” documents with inbound links?

  • answers.yahoo.com
  • youtube.com
  • Discussion forums for your industry
  • Directories: local, generic, and industry-specific
  • Google Plus. It’s becoming more business oriented each week.
  • Social networking sites
  • Blogs. You can create a free blog on WordPress.com, blogger.com, blogspot.com, and other hosts. Your blog’s home page and its articles should contain links to your website.
  • Article publishers. I like ezinearticles.com.  Write articles about your industry and create a link to your website in each block of information about its author.
  • Press release publishers. Write press releases about your business.  Each should contain a link to your website.

This is just an outline.  If you become obsessed with any one task, step back and make sure that you’ve paid attention to all “spokes” of your hub-and-spoke system.  If so, then they will come.

Visit my website: http://russbellew.com
© Russ Bellew · Fort Lauderdale, Florida, USA · phone 954 873-4695

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