My vote for the all-time second-best Super Bowl ad is Audi’s Green Police, which aired in 2010. It’s out of control environmentalism, with the emphasis on mental.
What do these two ads have in common? Each ad claims that their gadget allows its owners to break free of a dumb society. Each paints an unflattering picture of the herd. Each appeals to vanity and a desire to break away from that herd.
The Mac ad was directed by Ridley Scott (Bladerunner, Alien). When previewed, Apple’s board of directors hated it and wanted to axe its airing during the Super Bowl. Steves Woz and Jobs loved it and together with John Sculley they managed to get it aired during the Super Bowl.