Amazon as importer and distributor

Jeff Bezos’ Amazon continues to disrupt traditional commerce models.

Recently I was in the market for a bright LED (light emitting diode) bicycle headlight. Top shelf LED headlights by Niterider and Baja Designs with outputs in the 2000 lumens range sell for $300 to $450. I searched Amazon and found a much cheaper alternative.

SecurityIng® 4 Modes Waterproof 2800 Lumens Cree XM-L U2 LED Bicycle Light
Lamp diameter 0.5 inch
The headlight that I bought is made by China-based Securitying, a company that I’d never heard of. It claimed to produce 2800 lumens, its reviews were favorable, and Amazon sells it for a mere $40. It’s tiny, good and bright, but not perfect. It arrived with no instructions or o-ring mounts, and its low-medium-high-off pushbutton switch isn’t ideal for vehicles. Its output is probably closer to 1200 lumens — not the claimed 2800 lumens. Still, it’s very bright with a nice broad beam.

The interesting part of this is that the Chinese manufacturer seems to have no US-based presence. They’re using Amazon as their importer, American warehouse, distributor, and warranty claims center. I wonder how many other off-shore manufacturers are doing the same?

P.S. I’m so happy with this light that I bought two more: a second to use together with the first one, plus a spare.

Visit my website: http://russbellew.com
© Russ Bellew · Fort Lauderdale, Florida, USA · phone 954 873-4695

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