|Screenshot courtesy Google|
Google regards Facebook as a major competitor. Why? Facebook knows all about its users: who likes what, where they live, ages, who knows whom, etc. This, to Google, is gold: it’s precious marketing information, and Facebook has prevented Google from accessing it.
Reality check: Facebook’s users aren’t its customers. Facebook’s users’ data are its products, which it sells to advertisers, who are Facebook’s real customers.
Google is testing its new social networking site, Google+. There may be method to this madness. Despite Facebook’s popularity, many people (such as me) don’t use Facebook because of its many privacy problems. Many of these people (like me) already have a Google account, so signing on to Google+ would be very easy.
With luck, Google+ will succeed where Google Buzz failed.